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Newsletter Archives

Reality Check
What Gets You to Your New Job?

Dress to Impress
Dressing for Interview Success

Are You Ready . . .
For Your Job Winning Job Search?

Preparation for the Interview
Toughest Interview Questions

Resume Presentation
Tips to Look Good and Stand Out

Reinventing Your Workself
When Circumstances Change

Pep Yourself Up for the Interview
Getting Psyched for the Big Opportunity

Make the Most of the Interview
Interview Questions for You to Ask

Your Job Search Is Your New Job
Spending 8 Hours a Day on Your Job Search

Frequent Resume Missteps
What Does Your Resume Say About You?

Employment Testing & Assessments
How Do They Enhance the Interview Process?

Casual Interview Discussions & Informal Questions
Stay Conscious and Interview Focused

Handling Job Search Rejection
Another Networking Opportunity

Stay Positive During Your Job Search
“Best Practice” Tips for Remaining Optimistic

Salary Negotiations
Be Prepared, Positive and Open

Reference Checks
Detailed Assessments Are Now the Norm

Writing Thank You's
Make a Noteworthy Impression

Cover Letters
Make a Good First Impression

Working with Recruiters
What Recruiters Want You to Know

Common Resume Mistakes
Is Your Resume Promoting Your Talents?

Know the Company
Do Your Homework

Know the Company

Do Your Homework

Several surveys have been conducted with interviewers regarding the turn offs and turn ons in an interview. The Number 1 "Turn Off" is when the candidate does not know much about the company.

We can hear you saying that you thought it would be the dress, arriving to the interview late, exaggerations on the resume or even the candidate initiating salary discussions.


What Interviewers Tell Us

Company recruiters, department heads and most interviewers say that the biggest turn off is when the candidate did not research the company. Even when interviewing with a well known company, it is important for you to do your homework. So, if you are interviewing with Sears and have shopped their stores for years, that will not be enough information on the company.

Know that the interviewer WILL ask you:

"Tell me why you want to work for ___________?"

If you have researched the company, you will be able to answer with authority showing you have a solid understanding of the firm. Use the words from the company collateral. Speak to them the positives and show that you have explored their website, read news stories, read their financials and retained information on the company.

"I have admired Sears for years and was very impressed with your 2nd quarter same store sales. Your company has remained strong for the last 2 years when most retailers have suffered. I was excited to read that your home appliance and lawn and garden businesses drove better than exceeded sales results. I am interested in working for a company that is successful."

Research? Where do you begin?

First of all, know that company research will take time. Be prepared to read materials, print copies and compile information on the company.

a. Start researching on the Internet. Go to the company’s website, if available, and read every single page. Take notes or print pages from the site. Ensure that you can quote back important snippets of what you have read.

b. No website? Go to the library. Search engine their company name for news.

c. If the firm is local, talk to employees. Interviewers will enjoy hearing stories about the pride of the employees.

d. Read the business section of the newspaper.

e. Contact the Better Business Bureau.

No matter what you find out, be positive and be prepared to talk about your research several times during the interview.


We wish you great success in your job search!

1StopResume.com utilizes several sources to bring you revolutionary and fundamental job search wisdom. While we would like to acknowledge individually those websites, books and articles, authors, and masters, this list would be extensive. We thank these sources for their contributions.